Briefly Contemplating Surveillance Capitalism

I was reading snippets of a discussion between a journalist and an author who wrote about “Surveillance Capitalism” when it occurred to me that despite working in tech, if given the right trust fund or lottery ticket, I’d have no problem ditching the digital revolution. At this point in my life, I’m totally OK with turning into a data ghost for all but the most essential digital transactions.

Here’s what’s interesting to me as I write this. Stepping away and out of the wake of society’s ongoing digital transformation is a defensive move. It’s my first and preferred move since the costs in time and effort are prohibitively expensive for most people who really want to try and “control” the data, or control the influence data-binging algorithms heap on people’s behaviors. But seriously, why is stepping away my first move?

And perhaps more important, why do no other tactics come to mind first?